ZwayRankThe cheapest tracker, or the tracker that works for you.
Otterly is where many founders start because $29 a month is easy to say yes to. ZwayRank is where they go when the report has been the same for two months.
The short version. Otterly is a good first monitor for a small set of prompts. ZwayRank is the better buy once you want the answers to change.
Otterly.AI sells three self-serve tiers: Lite at $29 a month for 15 prompts and 1,000 GEO audits, Standard at $189 for 100 prompts with API and MCP access, and Premium at $489 for 400 prompts, with Enterprise from $1,000. Four engines are included by default: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Gemini and Google AI Mode cost extra per engine by tier. Annual billing takes about 15% off and extra prompts come in packs of 100 at $99 a month.
It monitors and audits. It does not write pages or publish them.
ZwayRank measures the same things: whether ChatGPT, Gemini and Claude name you, who they name instead, which pages they cite, and where Google ranks you. The difference is what happens next. A crew of twelve agents accepts the strongest gaps, writes the page, fixes the schema, plans the posts, publishes with your approval, and re-measures a week later. It runs every 30 minutes on your own model keys, and Pro is a one-time $50 for two brands.
| Side by side | ZwayRank | Otterly.AI |
|---|---|---|
| Starting price | $0 for 7 days, then $50 once for two brands | $29/mo for 15 prompts; $189/mo for 100; $489/mo for 400 |
| Engines by default | ChatGPT, Gemini, Claude | ChatGPT, AI Overviews, Perplexity, Copilot |
| Claude and Gemini | Included | Paid add-ons per engine |
| Writes and publishes pages | Yes, with your approval | No; GEO URL audits tell you what to change |
| Social | Yes, on request per workspace | No |
| API and MCP | Every plan | From the $189 Standard plan |
| Model costs | Your keys, at cost | Included |
| Team | Every member | Unlimited members |
Checked 2026-09-08 against Otterly.AI's public pages and the reviews listed at the end. Their plans change; ours are on the pricing page.
- The lowest entry price in the category
- Perplexity and Copilot tracking, which ZwayRank does not do
- GEO URL audits by the thousand on every plan
- A simple product that is easy to learn in an afternoon
- A crew that writes the page, fixes the site, posts and re-measures
- Claude and Gemini included rather than paid per engine
- $50 once for two brands, plus your keys at cost
- API and MCP on every plan, including the free trial
Why founders start with Otterly
Fifteen prompts for $29 is the cheapest way to see what ChatGPT says about you. The audits point at pages and tell you what to fix. If you have the time and the writing skill, that can be enough.
Why they move
The report tends to say the same thing in month three as in month one, because seeing the gap and closing it are different jobs. ZwayRank closes it: the crew writes the page in your voice, commits it to your site, schedules it, checks it is live and re-measures the question. The free first scan shows you the same picture Otterly would, and what the crew would do first.
Cost over a year
Otterly Standard, the first plan with 100 prompts and API access, is about $2,000 a year. ZwayRank Pro is $50 once, plus model keys at cost, which for two brands usually sits between twenty and seventy dollars a month. If you add the $99 crew add-on for the full 24/7 crew, the year is still under Otterly Standard, and the pages exist.
- You want the cheapest monitor for a handful of prompts
- You need Perplexity or Copilot specifically
- You will do the writing yourself
- You want the writing and publishing done
- You want Claude and Gemini without paying per engine
- You would rather pay once
Sources
ZwayRank has no relationship with Otterly.AI. If something here is out of date, write to hello@zwayrank.com and it will be corrected.
Try the one that acts.
Add one brand, get the first scan free, and see what the crew would do first. Keep Otterly.AI for measuring if you like; the two do not fight.
Seven days. One brand. Your keys after the first scan.