Personal API keys: one per person or tool, shown once, revoked in one click.
The MCP server at app.zwayrank.com/mcp with twelve tools: brands, overview, prompts, answers, opportunities, alerts, the crew log, articles, the weekly report, spend, and start a scan.
REST: every screen is a GET under /api, with the same key.
Connect panel: the exact command for Claude Code, the address for claude.ai and ChatGPT connectors, and the mcp.json for Cursor.
