ZwayRankThe suite you know, or the crew that uses one.
If your team lives in Semrush, the AI Visibility Toolkit is the obvious add-on. If your team is you, ZwayRank runs the keyword work and the AI work and then ships the pages.
The short version. Semrush wins on data breadth and on being the tool your SEO already uses. ZwayRank wins on getting the work done without an SEO.
The Semrush AI Visibility Toolkit costs about $99 a month per domain on annual billing and includes 25 custom prompts and one user; another 50 prompts is $60 a month and another domain is $99. Semrush One bundles classic SEO with the toolkit at $199, $299 and $549 a month. It tracks ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews, with a visibility score, prompt research drawn from a very large prompt index, competitor gaps, sentiment and daily tracking. There is no trial of the toolkit on its own.
ZwayRank measures the same things: whether ChatGPT, Gemini and Claude name you, who they name instead, which pages they cite, and where Google ranks you. The difference is what happens next. A crew of twelve agents accepts the strongest gaps, writes the page, fixes the schema, plans the posts, publishes with your approval, and re-measures a week later. It runs every 30 minutes on your own model keys, and Pro is a one-time $50 for two brands.
| Side by side | ZwayRank | Semrush AI Visibility Toolkit |
|---|---|---|
| Starting price | $0 for 7 days, then $50 once for two brands | $99/mo per domain (annual); Semrush One from $199/mo |
| Prompts | Set by your budget cap | 25 included; +50 for $60/mo |
| Users | Every member of the workspace | 1 licensed user on the toolkit |
| Engines | ChatGPT, Gemini, Claude | ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews |
| Prompt research data | Questions from your site and the engines | A prompt index in the hundreds of millions |
| Classic SEO | Keyword bank, rank tracker, technical round, speed, map pack, on DataForSEO | The full Semrush suite in Semrush One |
| Writes and publishes pages | Yes, with your approval | No; ContentShake and Writing Assistant help you write |
| Model costs | Your keys, at cost | Included |
Checked 2026-09-08 against Semrush AI Visibility Toolkit's public pages and the reviews listed at the end. Their plans change; ours are on the pricing page.
- The largest prompt dataset in the category for research
- Perplexity and Google AI Mode tracking
- The whole Semrush SEO suite around it, if you buy Semrush One
- Familiar to almost every marketer you might hire
- A crew that writes, publishes, fixes and posts, and re-measures
- Every member gets in; no per-user licence
- $50 once and your keys at cost, versus $99 per domain per month plus prompt packs
- Claude tracking included
Two different buyers
Semrush sells to marketers who already run Semrush. The toolkit slots into that habit and its prompt research is excellent. ZwayRank sells to founders who do not have that marketer. It runs a keyword bank, a rank tracker, a technical round and the map pack on your own DataForSEO key, and it runs the AI tracking on your OpenRouter key, then its crew writes the page a cluster or a lost question calls for.
Per domain, per user, per prompt pack
The toolkit's price is per domain with one user and 25 prompts; more of anything is a pack. ZwayRank's price is $50 once for two brands with every member of your workspace included, and the prompt count is bounded by the model cap you set rather than by a pack.
If you already pay for Semrush One
Keep it for the research. Add ZwayRank for the work. The two do not overlap where it matters: one tells you, the other does.
- Your team already lives in Semrush
- You want prompt research from a very large dataset
- You need Perplexity and AI Mode tracking
- You have no SEO and want the SEO and AI work done
- You want everyone in the company in the tool without licences
- You want the pages written and live, not a brief
Sources
- Semrush AI Visibility Toolkit pricing 2026, Trakkr
- Semrush AI Visibility Toolkit review, Meev
- What it does, pricing and alternatives, HoneyB
ZwayRank has no relationship with Semrush AI Visibility Toolkit. If something here is out of date, write to hello@zwayrank.com and it will be corrected.
Try the one that acts.
Add one brand, get the first scan free, and see what the crew would do first. Keep Semrush AI Visibility Toolkit for measuring if you like; the two do not fight.
Seven days. One brand. Your keys after the first scan.