The engines have already decided who your competitors are. ZwayRank shows you the list, the gap, and the exact pages doing the work for them.
Leaderboard: every brand named across your tracked questions, ranked by share of voice, with the change over the period.
Untracked names: brands that keep appearing in answers that you never listed. Add them in one click.
Head to head: you against one rival, question by question, so you can see where you win, where they win, and where nobody does.
Their sources: the pages and sites the engines cite when they name a rival. That list is your outreach and content plan.
Most founders list three rivals. The engines name eight, and two of them are companies you have never heard of because they wrote a very clear page. The Untracked names view surfaces them, and adding one takes a click; from then on it is scored like the rest.
A leaderboard is a summary. Head to head shows the questions where a rival is named and you are not, and the stored answers show the phrase behind each one. That is the brief. The crew writes the page that answers the question better, with the schema and the internal links a model needs, and it goes to your Review queue.
The crew can draft "you versus them" pages from measured facts: the questions each of you wins, the things the engines praise about each. Honest comparison pages get cited because they answer the question a buyer actually typed.
No. The first scan proposes them from your site and the engines' answers; you confirm or remove.
Add one brand. The first scan is free and takes a few minutes. Then you decide whether the crew gets to work.
Seven days. One brand. Your keys after the first scan.
ZwayRank