Half of AI visibility is technical: files a model looks for, schema it trusts, pages it can parse. ZwayRank checks them weekly and creates what is missing.
Crawl audit: broken links, redirect chains, thin pages, missing titles and descriptions, duplicate content.
Schema coverage: which pages carry Organization, Article, FAQ and Product schema, and which do not.
Files: sitemap, robots, llms.txt and the crawler rules for AI bots, present or missing.
Speed and readability: Lighthouse scores per page, and a plain check of whether the main content is reachable without JavaScript.
A model's crawler reads robots first, then the sitemap, then llms.txt if you have one. A site that blocks AI crawlers by accident, or has no sitemap, is invisible in a way no amount of content fixes. The round checks these every week and creates them where the site is connected.
Organization schema tells a model who you are. FAQ schema gives it question and answer pairs it can lift. Product schema gives it prices it can quote. ZwayRank checks coverage per page and adds what is missing to the pages it manages.
Some sites render everything with JavaScript and show a crawler a blank page. The readability check fetches your pages the way a model does and tells you whether the text was there. If it was not, that is the first thing to fix, and the suggestion says how.
Lighthouse runs on your key against your key pages. Slow pages get cited less and rank lower; the round shows which pages and what weighs them down.
Astro sites on GitHub, static mirror sites that build from a repo, and sites whose blog is a data file in a repo. Everything else gets the fix as a suggestion you apply.
Add one brand. The first scan is free and takes a few minutes. Then you decide whether the crew gets to work.
Seven days. One brand. Your keys after the first scan.
ZwayRank