What "AI visibility" means here, in one paragraph
When a buyer types "best tool for X" into ChatGPT, the answer names three or four companies and often links to a page that backs the claim. Being one of those names is AI visibility. Being the page that gets linked is a citation. ZwayRank measures both, for the questions your buyers actually ask, and shows the trend rather than a screenshot.
How the questions are chosen
The first scan reads your site and writes the questions a buyer would ask before choosing you: the comparison questions, the "is it worth it" questions, the "who is the best" questions in your category. You can edit them, add your own, and group them into topics. The core set runs every day; the whole set runs once a week so the bill stays sane.
Why every answer is kept
A score tells you that something changed. The answer tells you why. When a rival gets named, the stored answer shows the exact phrase the engine used, which is usually a quote from a page on their site or on a review site. That phrase is the brief for the page you should write, and the crew writes it.
Three engines, on your keys
ChatGPT, Gemini and Claude are asked through OpenRouter on your own key, so every call is visible to the cent in Workspace and there is no markup. The first scan of a new brand runs on ours so you see a real report before you paste anything.
What moves the number
Being named by a model is not a trick. It is the sum of clear pages that answer the question, mentions on the sites the engines already trust, and a site a model can read without effort. The other feature pages cover each of those, and the crew works on all three.
ZwayRank