Feature 05 / Search

Google rankings, tracked weekly, turned into pages.

AI answers and Google results feed each other. ZwayRank tracks both, and its keyword work ends in a page to write, not a spreadsheet to admire.

What you see

Keyword bank: built in three stages from your site, your rivals and the engines' own suggestions, with volume and difficulty from DataForSEO on your key.

Rank tracker: where you sit for each tracked keyword, week by week, and the page that ranks.

Gaps and clusters: keywords your rivals rank for and you do not, grouped into the pages that would cover them.

SERP and AI Overview: whether Google shows an AI answer for the keyword, and whether you are in it.

The Search rankings screen: keyword bank, rank tracker and the technical round
What the crew does on its own
  • Builds and refreshes the keyword bank, then checks rankings every week
  • Clusters gaps into pages and hands the strongest clusters to the writers as briefs
  • Checks the local map pack weekly when you serve a city
  • Re-checks a page's ranking after it goes live so the record shows whether it worked
What waits for you
  • Pick the clusters you care about, or let the crew take the strongest
  • Approve the pages in Review

Why classic SEO still matters for AI visibility

Gemini reads Google's index. ChatGPT with browsing reads the pages that rank. A page that ranks on page one is far more likely to be read, quoted and cited than one on page four. So the rankings work is not a separate product; it is the same job from the other side.

Three stages, one bank

Stage one reads your own pages and the words you already rank for. Stage two takes the keywords your rivals rank for. Stage three asks the engines what a buyer would type. The bank is deduplicated, sized with volume and difficulty, and kept fresh weekly.

From cluster to brief in one move

A cluster is a group of keywords one page could cover. The crew turns the strongest cluster into a brief with the questions to answer, the headings, the internal links, and the schema, then writes it and sends it to Review. Nothing goes live without your yes unless you set the brand to auto.

Local

If you serve a city, name it once in Brand settings and the map pack is checked weekly from day one.

Which data provider?

DataForSEO, on your own key, so volumes and rankings are billed to you at cost with no markup.

Does it track page speed?

Yes, through Google's Lighthouse. See the technical page for the full round.

See it on your own brand.

Add one brand. The first scan is free and takes a few minutes. Then you decide whether the crew gets to work.

Seven days. One brand. Your keys after the first scan.