Feature 10 / Crew

Twelve agents. One office. A pass every 30 minutes.

Each agent has a job, a name and a record you can open. HQ shows who is working on which brand right now, and the record shows what they did and why.

What you see

HQ: the office, live. Each agent stands at the brand it is working on; click one to see its last action and its next.

The record: every action with its reason and its time, per brand, per agent, searchable.

The daily rhythm: the morning huddle where the lead assigns the day, the passes through the day, the evening all-hands where it reports.

ZwayBot chat: talk to the manager about any brand and get answers from the data, not from a script.

HQ: the pixel office where every agent stands at the brand it is working on
What the crew does on its own
  • Runs a pass every 30 minutes across every brand: read, scan, act, report
  • Assigns work by job: research to the planner, pages to the writer, site fixes to the technical agent, posts to the social pair
  • Holds a huddle and an all-hands every day and writes the summary you get by email
  • Isolates brands, so one brand's failure never stops another's pass
What waits for you
  • Read the record, or do not. It runs either way
  • Ask ZwayBot anything about a brand in plain words

Who does what

ZwayBot, the manager, runs the pass and talks to you. Lead opens the huddle and reports at the all-hands. Scout does the research passes. Quill writes briefs and articles and pushes drafts to your site. Smith owns site health, schema and publish plumbing. Atlas does keywords, rankings, audits and the map pack. Buzz plans and reviews social; Pix makes the visuals. Ledger settles the task list and audits promises. Probe hunts failures. Dr. Mend applies known remedies. Forge, the CTO, reads the failures nobody could fix and writes the fix.

Why every 30 minutes

Publishing has a pace, scans have a cadence, and failures need a retry. A pass every half hour means a held page goes out at its slot, a failed publish is retried the same hour, and a new question you add is scanned before lunch. Most of a pass is reading; only the work that is due spends anything.

The record is the product

Every row in the record is a real unit of work with a time, an agent and a reason. That is the difference between a tool that "has AI" and a crew you can hold to account.

Can I turn agents off?

Yes, per brand: the writers, the social pair and the technical agent each have a switch, and the whole crew can sleep.

Does the crew spend while I am away?

Only within the cap you set, and only on brands where you switched the spending stages on.

See it on your own brand.

Add one brand. The first scan is free and takes a few minutes. Then you decide whether the crew gets to work.

Seven days. One brand. Your keys after the first scan.